Goosecraft has developed into a multibrand that sells online, through marketplaces and in brick-and-mortar stores. Their leather jackets and other products are very popular among a large target group. While Goosecraft has been experimenting with cross-border sales, they only recently started to really invest in their cross-border expansion. Goosecraft uses data, gathered across their multiple sales channels, to develop their customer strategy. This way, cross-border sales can be personalised for customers in every area, which means that the German strategy can be different from, for example, the Dutch and Japanese strategy. Based on big data, Goosecraft knows where the demand for their products is high and how they are going to approach a certain market.

Interested in big data and eager to learn more about how it is used? Read the full article about Goosecraft and their search for the ultimate user experience in our Cross-Border Magazine. You can download it here.