Post NL / Salesupply Whitepaper ‘The first and the last mile- Localization and Logistics as key factors for cross-border success’
How do you plan your internationale e-commerce expansion? Which steps are important when localizing your webshops and how to tackle international logistics?
The ‘first mile’ of the customer’s purchase path is all about browsing, comparing and deciding whether or not to buy. It often is a question of trust, influenced by price competitiveness, level of service as well as emotion. For foreign retailers,…