Make-or-Buy in e-commerce internationalisation

Internationalisation is a way of improving returns and gaining new customers away from saturated home markets. Even smaller shops can tag along if they have a good outsourcing strategy: a make or buy schedule for expansion.
Opening up in a foreign market with an online shop requires localisation, marketing, fulfilment, returns management, customer service and much more besides - which is really not so simple to do in a country where you probably don’t reside, your company…