11.02.2015

Protectionism threatens cross-border trade

Cross-border commerce: Facilitation customs procedures could increase trade volumes on average by 4,4 percent The trend of global e-commerce growth is threatened by national governments increasingly engaging in protectionist measures in order to protect their home economies, warns the Global Expres

11.02.2015

Online internationalisation for brands

Which online internationalisation strategies make sense for brands? International online sales can be an interesting path towards growth for brands. However, just as retailers, brands face a number of challenges when determining their strategy to sell online across borders. Which strategies make se

22.01.2015

Make-or-Buy in e-commerce internationalisation

Internationalisation is a way of improving returns and gaining new customers away from saturated home markets. Even smaller shops can tag along if they have a good outsourcing strategy: a make or buy schedule for expansion.
Opening up in a foreign market with an online shop requires localisation, marketing, fulfilment, returns management, customer service and much more besides - which is really not so simple to do in a country where you probably don’t reside, your company…

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