Germany, Europe’s second-largest ecommerce market, ranks 6th globally. The German e-commerce market is projected to grow by 5.7% in 2024, reaching $119.8 billion by the end of the year. From 2024 to 2028, the market is expected to expand at a compound annual growth rate of 4.6%, reaching $143.5 billion.
Fashion is the leading category in German ecommerce, contributing 24% of the revenue in 2023, followed by Hobby & Leisure and Electronics.
German consumers use a variety of payment methods, with PayPal being the most popular, followed by VISA and Mastercard.
DHL is the dominant shipping service, handling 86% of deliveries, with DPD, UPS, GLS, and Deutsche Post also playing significant roles.
As of 2024, Germany, with a population exceeding 83 million people, continues to be a vibrant hub in the global ecommerce landscape. Approximately 90% of Germans engage in online shopping, reflecting a highly digitalized consumer base that favors convenience and variety in their purchasing habits. German consumers like to be informed. Almost half of them research the internet before buying. Also, with more than a third of German consumers shopping via social media, the importance of those channels is growing.
In the second quarter of 24, Germany saw a 0.2 percent rise in online sales compared to the same period last year, marking the first growth in the market in two years. Despite this small upward movement, online sales for the first half of 2024 remain 1.2 percent below the levels recorded during the same timeframe in 2023. In 2023, Germany’s ecommerce market was dominated by major players such as Amazon and eBay, however, German consumers also show considerable interest in local platforms like Zalando and Otto.
Salesupply’s fulfillment center in Germany, located in Dorsten, offers a range of logistical solutions tailored to ecommerce businesses. This facility provides efficient order processing for both B2C and B2B shipments, offering specialized ecommerce solutions and cloud-based order management systems. With features like end-to-end shipment tracking, rapid integration, and a global reach through local warehouses and carriers, Salesupply ensures enhanced delivery speed, reduced costs, and increased customer satisfaction. These advantages make it a compelling choice for businesses targeting the Polish -, DACH -, Dutch – and broader European markets.
The customer clicks the ‘buy’ button and we pick, pack, and ship the order – quickly and accurately – 7 days a week. At Salesupply, we take on the whole process, including receiving, tracking, fulfilling and returning the orders. Our Order Management System (OMS) has plug & play integrations for the most widely used e-commerce platforms, marketplaces, and ERP systems.
At Salesupply you are in control, therefore we have put a lot of effort in providing you with a 24/7 real-time overview of your fulfillment process. With our dashboard application our clients always have the latest insight into the fulfillment process. And in the Fulfillment portal you have access to all (daily/weekly/monthly/yearly) fulfillment reports.
With Salesupply as your fulfillment partner, your customers will never miss out on your products. Through the seamless integration, we will take care of the inventory planning so you never have to worry about overstocks, understocks, losses, and shortages.
When done right, returns don’t have to cost as much as you are currently being charged. In addition, returns can help increase repeat sales and promote positive word of mouth. At Salesupply, we can provide full returns services including: same-day customer refunds, optimized return-to-stock, and product refurbish and repair.
Germany is a very strong market for Amazon, with the company holding a market share of over 30%. At Salesupply, we provide Amazon FbM (Fulfillment by Merchant), enabling you to deliver fast and affordably. By choosing Salesupply FbM, web shops themselves are in full control over the entire handling and shipping process.
Our global ecommerce fulfillment network spans 20+ centers across 3 continents, providing local services worldwide. This infrastructure reduces delivery times and costs, allowing ecommerce companies to offer fast, affordable delivery globally, all managed through a single, integrated platform that keeps you fully informed. With Salesupply, you can compete locally everywhere, benefiting from fast delivery at local rates. Our centralized platform offers one point of contact and one invoice, ensuring streamlined operations.
Germany is Europe’s largest e-commerce market, offering a strong logistics infrastructure, central location, and high consumer demand. Salesupply’s fulfillment center in Germany allows for fast, reliable deliveries and easy access to both domestic and cross-border markets.
Orders fulfilled from our German warehouse are typically delivered within 24 to 48 hours throughout Germany, depending on the chosen carrier and time of order.
Yes, Salesupply’s German fulfillment center is fully compatible with Amazon’s requirements. We support FBM (Fulfilled by Merchant) and can seamlessly integrate with your Amazon store to ensure timely order handling and shipping.
E-commerce fulfillment in Germany must comply with strict regulations, such as packaging laws (VerpackG), extended producer responsibility (EPR), and VAT compliance. Salesupply helps you stay compliant by offering guidance and support on local legal requirements.
At Salesupply, we not only offer outsourcing fulfillment services, but also comprehensive options for outsourcing your returns service. Salesupply’s international returns service allows you to offer a local return address to your customers in 25 countries, including Germany.
In our return hubs, we can handle testing and destruction of the returned products in addition to local processing and storage.
At Salesupply, we provide exceptional customer support in Germany from our office in Duisberg. Our dedicated team offers native customer service in Polish, ensuring clear and effective communication. We are available on workdays during the day and evening, as well as on weekends, to meet your needs. Additionally, we offer flexible solutions for peak seasons, allowing you to outsource only your customer service overflow, ensuring seamless support during high-demand periods.
