It is an often heard question. Webstores spend large parts of their budgets on acquiring traffic and on converting these first-time visitors into first-time buyers. With steadily increasing acquisition costs, this strategy only becomes viable in the long term when you manage to convert these buyers into repeat customers.
Together with our friends at Retail Rocket we have created an ebook explaining what to do to create repeat customers.
It is an often heard question. Webstores spend large parts of their budgets on acquiring traffic and on converting these first-time visitors into first-time buyers. With steadily increasing acquisition costs, this strategy only becomes viable in the long term when you manage to convert these buyers into repeat customers.
Together with our friends at Retail Rocket we have created an ebook explaining what to do to create repeat customers.
The two key elements to creating repeat customers are:
- Provide accessible, personal customer service
- Use AI retention management software
Customer support – don’t hide behind technology
More and more online stores decide to start with having a fast and cheap tool to take care of their customer service it is easier and more budget-friendly than setting up a customer service team. At least that is what it often seems like in the beginning. The impact of not offering clients the possibility to talk to an agent is often underestimated.
Why is this important?
According to a HubSpot survey, 68% of respondents said they would pay more for a product from a company with a strong record of good customer service. Moreover, if a company offers outstanding customer service, 78% of consumers will do business with them again after a mistake. So customers are likely to remain loyal, even if an issue crops up. This is a testament to the importance of providing excellent customer service and how customer service is directly linked to customer retention.
In the ebook, the authors make a case for the combination of these new technologies and the so important human factor of customer service to create the perfect service team.
AI retention management – a vital element in e-commerce
Nowadays retention management strives to create a unique and valuable customer experience that will keep people coming back. This can be done through things like personalization, providing exclusive content or deals, and offering a level of convenience and accessibility that is hard to find elsewhere.
Simple examples of AI automation include push notifications, triggered emails, recommended products, and personalized offers—basically anything to individualize the customer experience.
Automation also allows you to use predictive analytics to recommend future purchases based on customer preferences, behavior, and previous orders. This helps to improve customer satisfaction and keeps them coming back for more.
Combining the powers of customer service and AI-based retention tactics, you can build a flywheel and keep it spinning forever while creating an exceptional customer experience at every touchpoint. Don’t wait any longer, download the ebook today.
